
Superstore Sales Performance Dashboard
Built an executive Power BI dashboard on the Superstore dataset for quarterly sales, regional performance, categories, and customer segments.
WORK
A focused collection of data analysis, experiment design, dashboarding, and product analytics work.

Built an executive Power BI dashboard on the Superstore dataset for quarterly sales, regional performance, categories, and customer segments.

Analyzed a landing page experiment with traffic filtering, bounce-rate testing, guardrails, and treatment-effect cuts.

My M.Sc. thesis at Politecnico di Milano, I built a machine learning pipeline that predicts whether a TV advertisement will be remembered - before it ever airs - using EEG brain signals recorded from viewers.

Designed a KPI framework and Power BI dashboard for a global beverage client, integrating retail, search, and social data into a single performance view for marketing leadership.
COLLABORATE
If you want a data or product partner for a thoughtful project, I'm open to the conversation.